Thursday, January 27, 2011

Nik Software announces Silver Efex Pro 2

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Nik Software has released version 2 of its Silver Efex Pro for black and white conversion plug-in for Adobe Photoshop, Lightroom and Apple Aperture. The upgraded version includes a history palette and better control for adjusting detail, contrast, and tonality. It is available from February 2011 at a suggested retail price of $ 199.95 or $ 99.95 to version one users.

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Press Release:

New and more powerful features make it easier than ever to create stunning black and white images

San Diego, CA – January 17, 2011 – Nik Software ( announces today the Silver Efex Pro 2, a major upgrade to its award-winning Silver Efex Pro software, widely regarded by photographers as the leading black-and-white software solution on the market today. Silver Efex Pro 2 introduces new features that offer even more control over detail, contrast, and tonality, making it easier than ever to transform color photographs into stunning black and white images. Silver Efex Pro 2 includes new features such as the History Browser, Dynamic Brightness Blacks, Amplify, Amplify Whites, Soft Contrast, Fine Structure, Image Borders, and selective colorization, as well as a variety of speed and quality improvements. The new features of Silver Efex Pro 2, combined with Nik Software's award-winning U Point ? technology, will continue to evolve black-and-white photography. To learn why Silver Efex Pro is the leading black-and-white imaging software users can watch training videos, download a free trial, and join live online training sessions at

"Silver Efex Pro 2 has been created to provide photographers with the world's best black and white conversion software enabling them to utilize new and powerful capabilities that were not available in the traditional darkroom," said Michael j. Slater, President and CEO of Nik Software.

Ideal for any photographer passionate about black and white photography, Silver Efex Pro 2 features a wide variety of innovative enhancements to ensure the highest quality results. Silver Efex Pro includes unique features and functions, including specially designed algorithms for black and white photography, a unique all-in-one workflow, and the ability to fine-tune images with precise selective adjustments powered by U Point technology.

Nik Software's proprietary U Point technology provides revolutionary selective editing by enabling photographers to precisely make detail, contrast, and tonality enhancements without the need for complicated selections or layer masks. Enhancements are automatically blended throughout an image for natural results. Finishing adjustments such as vignette controls, toning, burn edges and borders make it possible to easily accomplish everything needed for amazing black and white images.

Silver Efex Pro 2 is the first Nik Software product to take full advantage of the latest graphics processing units (GPUs). Nik Software has worked closely with NVIDIA Corporation and has incorporated the GPU-based image rendering to offer the fastest, most efficient processing on systems equipped with dedicated GPU processors.

"We are extremely excited that Nik Software's Silver Efex Pro 2 taps into the power of the many cores available on GeForce GPUs to deliver multiples of performance beyond the CPU alone" said David Ragones, Director of Product Marketing, NVIDIA.  "Photo enthusiasts can now take advantage of all the available horsepower in their computers to produce beautiful black and white images."

Key Features

NewHistory Browser facilitates intuitive comparison of previous edits and different New looks Dynamic Brightness enables adaptive brightening adjustments for different areas in the New image Amplify Blacks and Whites increases Amplify the presence of highlights and shadows "adaptively throughout the image, creating a unique contrast t effec New Visual Presets categorized by photographic style provide great, single-click starting points, which can be edited and shared New with others Soft Contrast applies contrast intelligently, based on the image details, creating a less harsh contrast and a stylized New mood End Structure brings out even the smallest details and textures resulting in more visible image detail without creating an over- sharpened look New Image Borders use organic image elements to create unique and completely random borders, giving classic darkroom-style edges a modern look with New endless possibilities Selective colorization easily adds color elements back into images utilizing U Point technology to precisely New select objects GPU Processing takes full advantage of the processors found on advanced display adapters providing even faster performance

Pricing and Availability
Silver Efex Pro 2 will be available in February 2011 directly from Nik Software (, through specialty camera retailers, and through online and national resellers. A list of Nik Software resellers may be found at

The suggested retail price of Silver Efex Pro 2 is $ 199.95.  Upgrades from the first version are $ 99.95. Customers who purchased Silver Efex Pro or a Complete Collection bundle after December 6, 2010 are eligible for a free upgrade. To pre-order Silver Efex Pro 2, users can visit

Silver Efex Pro 2 installs as a 32-bit and 64-bit plug-in for Adobe ? Photoshop ? CS4 or later, Adobe Photoshop Lightroom ? 2.6 or later (Windows and Macintosh) or Apple ? Aperture ? 2.1.4 or later (Macintosh). For more information about Silver Efex Pro 2, including a video tutorial and a free 15-day fully functional trial version, please visit:

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