In an exclusive meeting with dpreview.com at CES this year, Adrian Clarke, Fujifilm's told us that the company was ' surprised and happy ' by 100 X-reaction to the high-end compact camera in retro style, innovative announced at Photokina 2010. Features a 12MP CMOS sensor and a fixed 35 mm (equivalent) lens f/2, 100 X also offers a hybrid switchable optical/electronic viewfinder.Clarke told ' of all the comments we received from the audience, the vast majority were positive. When asked why the X 100 lens is set at 35 mm, Clarke explained that this decision was made because 35 mm is a recognized standard focal length-not too wide, but not too long '. It seems that it was also-at least in part-a engineering decision. According to Iida, Toshishisa other options were watched, but lens 35 mm equivalent lens 100 X Fujinon gives "Edge-to-edge resolution optimal?, allowing photographers to get the most out of 100 X 12MP CMOS sensor.
Although they refused to be drawn about the details of future plans, Clarke and Iida told us that Fujifilm is interested in putting the products into the void present on the market that exists between its range of compact cameras and low-end DSLRs. ' there is no doubt that the 100 X will be a niche product, "Clarke told us ' but of course we are looking for ways to explore the mainstream '.
However, according to Iida, Fujifilm has no intention of its EXR sensor technology for the use of cameras, APS-C format such as X-100. ?The benefits of EXR in dynamic range and low light performance is relevant only to the small-sensor compact. "
Fujifilm X 100 is still going to be available in March, estimated at an SRP of $ 1,000/$ 1200.
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